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"As a new company, Quantum has given us focus and direction, the confidence that we have a successful product and the use of some pretty amazing marketing techniques."
Siggy Theotard and Nick Bailey, PYO Adventure Travel Ltd
We have always relied on our software vendor’s referral and outsourcing relationships for a constant stream of consulting work but this alone simply won’t allow us to achieve our aggressive growth strategy. The Quantum Organization has led us, through a well researched marketing and sales strategy, to a position where we now have a steady flow of qualified sales leads and we are well on our way to meeting our sales and consulting revenue targets.“
Jason Crage, Formzest Ltd
"Our relationship with Quantum have helped us make fundamental changes to our business that have resulted in significant and immediate short term gains. More importantly we have been able to focus on longer term strategies that will take our business into realms that we never thought were previously achievable. I cannot recommend Quantum highly enough."
Dr Matt Flanagan,
Back to Health Chiropractic Clinics Ltd

 

Unique Selling Proposition (USP)

Often your USP can be found in your business – you just need to articulate it in a way that makes you stand out from the crowd. I can’t stress enough how important this is to you. How can you expect your clients or customers to be able to choose you, over and above any of your competitors, if they can’t quickly see what it is you do that is so unique and beneficial to them?

So how do you create your USP?

There are several simple stages you’ll need to go through before being able to articulate your USP. Here’s what we’ll be covering together…

Step 1: Understand that you’re not selling a product or service, you’re selling a major solution to your niche’s most pressing problem(s). List the problems faced by your specific niche(s) and
explain HOW you solve them.

Step 2: In an ideal world what would your chosen niche(s) want from your type of product or service?

Step 3: Defining your USP - The two simple elements of USP

Step 4: Refining your USP

Step 5: Testing

Step 6: Refine (if necessary)

Step 7: Using your USP

 

Get help from our specialists QBD consultants, by contacting us or simply completing the form below for a FREE Template we will send you.

 
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